Empathy Mapping: a tool to serve people better

This session introduces empathy mapping for GIS professionals, emphasizing its role in improving user experience in GIS projects. We’ll examine key empathy mapping questions, highlighting their importance in developing user-focused GIS applications.
Questions for Empathy Mapping entail: What does the user see? What does the user hear? What does the user think and feel? and What are the user’s pains and gains?

Juliana McMillan-Wilhoit is the President and COO of Flourish and Thrive Labs, a business transformation organization that delivers innovative, data-driven solutions to empower clients and drive positive change. As an accomplished geospatial leader, she has made significant contributions to the industry, earning her the Geospatial Rising Star award in 2022. With a strong background in data analytics, geospatial data, and urban planning, as a passionate advocate for the field, Juliana uses her infectious personality to inspire and engage others, and she enjoys working closely with individuals through her proprietary coaching and career development program, “Map Your Future.” Outside of her professional life, Juliana is a new mom and proud wife, embracing the joys and challenges of balancing her career and family life.

Juliana is a passionate believer, mom, and business owner. She believes in the power of GIS to transform organizations.