Experiencing Spatial Analytics in Business

In this webinar, Dr Girju (professor of marketing and analytics) and her students, will present a series of hands-on, experiential studies in spatial analytics in business developed in their Spatial Analytics in Business class at California Baptist University. Students will present a study of church membership at a medium size church with 4 locations in the Inland Empire area. Other projects with non-profits and churches will be described. Much more can be accomplished by Christians in GIS, so Dr Girju will make a call for stronger connections with the Christian GIS and Christian business world.

Dr. Marina Girju has 20+ years of industry experience and holds degrees in computer science, marketing and Management Science. In the Strategic Business Analytics and Insights concentration dr. Girju designed Spatial Analytics in Business, a key class with a strong focus on experiential learning. All learning materials are case studies of business problems and opportunities and in every class there are a few hands-on consulting projects with non-profit organizations and churches.  She is currently writing a book of case studies for spatial analytics in business and is looking for Christian organizations eager to collaborate with her classes to solve business problems with spatial analytics.

Dr Marina Girju is professor of Marketing and Analytics and Associate Dean at California Baptist University in the JABS School of Business.